Land Rover proud of its links with Red Cross

Land Rover proud of its links with Red Cross

The partnership between the Red Cross and Land Rover was first forged as far back in 1954, when the company gave a Land Rover Series 1 to the British Red Cross in Dubai to be kitted out as a mobile dispensary.

The relationship between the two was further developed in 2007 as part of Land Rover's G4 Challenge. Since 2007 the global achievements have included the donation and loan of 120 vehicles, with the provision of direct help to more than 900,000 people around the world.

Land Rover marked its 60th birthday in 2008 by donating 60 vehicles to the Red Cross, which were distributed internationally. These vehicles played a vital role in supplying help and emergency medical responses to people in urgent need.

A landmark project of the partnership between the two organisations was the 2012 Journey of Discovery expedition. Land Rover made the water and sanitation project of the Uganda Red Cross the focus of a very ambitious fundraising programme by completing an 8,000-mile expedition to Beijing. The journey was completed by the one millionth Discovery to come off the production line in Solihull.

Speaking about the relationship, the global brand director of Jaguar Land Rover, Mark Cameron, said: "We at Land Rover are proud of our long association with the International Federation of Red Cross and Red Crescent Societies."

Mr Cameron continued: "With the use of Land Rover vehicles we are also able to help the Red Cross and Red Crescent Societies access remote territories that would otherwise be hard to reach. This is often where the most vulnerable people are and therefore need support."