Land Rover considers developing electric model
It is possible that Land Rover will go head to head with Tesla by developing a battery-powered version of the Range Rover. If the company does decide to go down this route, it will probably be limited to one of the smaller models.
The design chief at Land Rover, Gerry McGovern, hinted at an "incredibly luxurious, low-slung" model with great on-road performance and the capability to go off-road. If such a vehicle was to be developed by the company, it would more than likely be constructed with aluminium monocoque architecture and would be available not only in electric form but also in diesel and gas forms.
The new Jaguar CX-17 crossover could be used as the basis for such a new model.
In 2012 Land Rover started to test an electric version of the iconic Defender, which was first put on display at the Geneva Motor Show. The electric Defender is currently being used in Cornwall in connection with the Eden Project.It is no surprise that Land Rover is considering entering the electric vehicle market, as the company is known to want to grow the Range Rover sub-brand to include niche vehicles for target audiences, such as urbanites. Even though this demographic is seen as a big consumer of electric cars, Land Rover would have to align this carefully with its tradition.