CLS63 Spencer Hart Shooting Brake unveiled by Mercedes
Mercedes and upmarket menswear provider Spencer Hart announced a new alliance, at the men fashion event London Collections which ran Saturday June 15th to Tuesday June 18. The two companies also revealed the product of their collaboration: the new CLS63 AMG Shooting Brake by Spencer Hart, styled by the brand's creative director, Nick Hart.
In unveiling the car at the London event, Mercedes' intention was to showcase the AMG Performance Studio and to highlight the bespoke customising service offered to those who order the car.
The original features of this luxury car include a unique colour called Nick Hart Midnight Blue; Spencer Hart's signature colour. Inside, the CLS features Italian leather seats in chocolate brown, which are offset with contrast blue stitching.
Speaking about the relationship between Mercedes and Spencer Hart, Nick Hart said: "It seemed a natural fit to work on a car project with Mercedes-Benz.
"I have always been a fan of the brand and creating something that was uniquely Spencer Hart and ultimately cool as opposed to commercial, has resulted in something that both Spencer Hart and Mercedes-Benz are proud of."
This is not the first time that Mercedes has entered into partnership with a design firm, but it is the first time it has worked with a UK designer brand.