Land Rover shares success secrets with UK SMEs
When it comes to British success stories, there are not many that can outshine Jaguar Land Rover (JLR). A recent event attended by small businesses (SMEs) from the West Midlands celebrated this success and passed on a few tips.
The event took place at the company's Solihull plant, which is home to the iconic Defender, and was organised by a manufacturing special interest group from the Institute of Chartered Accountants for England and Wales (ICAEW). Members who attended listened to several experts' views on the future challenges facing the automotive industry's smaller companies.
Among the speakers was JLR supply chain and external engagement manager Michael Mychajluk, who told the story of how JLR became one of the leaders in the international automotive industry. Amanda Digne-Malcolm, director of ICAEW members' department, said: "Our manufacturing special interest group brings together our members from both business and practice in the manufacturing sector, offering them a chance to discuss the key challenges faced by manufacturers in the UK. Jaguar Land Rover is a perfect British example of what success looks like and how integral the manufacturing industry is to the UK economy."
With vehicles such as the Defender and the Sport, Land Rover is a British success story in the premium car market, where it faces some pretty tough challenges from Mercedes, Audi, and the world's number one car maker BMW.