First Land Rover to be built in China revealed
The date when the first-ever Jaguar Land Rover (JLR) model will come off the production line in China is fast approaching and the company has recently revealed which model this will be. JLR's CEO, Ralf Speth, confirmed that production will start with the manufacture of the Evoque.
He added: "We are starting with the vehicle with the highest demand locally. We are starting with one vehicle at first. We have to train our employees and bring them up to speed."
The new plant will officially open in October; however, vehicles will not start rolling off the line until a little later. The plant is located in Changshu, which is to the north-east of the bustling city of Shanghai, and the opening of the plant has been made possible by a joint venture between JLR and the Chinese company Chery Automobile.
The new factory marks the first time that JLR has committed itself to a full-scale production facility outside the UK. The factory will also start to produce engines, which will be manufactured in a dedicated facility. Production will commence next year and these engines will form part of JLR's newest line-up of four-cylinder Ingenium units.The move by Land Rover to manufacture cars in China is a result of the country's intense interest in the brand. Of the 240,372 units sold internationally in June, the Chinese market accounted for 62,479 sales.