Positive world demand for brand BMW
Global demand for BMW cars is on the increase, with the company statistics for October 2013 showing record monthly sales. BMW, Mini and Rolls-Royce world sales stand at 165,851 compared to last year's figure of 157,621, which equates to an increase of 5.2%.
For the period from January to October this year, sales showed an upsurge of 7.3% to reach an all-time record of 1,602,018 vehicles sold. In 2012 the figure for the same period was 1,493,154. The BMW AG board member responsible for sales and marketing, Ian Robertson, said: "We remain on track with a new all-time high in sales in October and in the first ten months, despite the continued headwinds in some European markets. We are confident that sales will continue to develop positively until the end of the year and we will continue to strive for profitable growth. The BMW Group maintains its position as the leading manufacturer of premium vehicles worldwide."
The BMW 3 Series remains one of the most crucial factors for company growth and has experienced a dramatic boost in sales of 26.1%. About 600,000 customers have bought a 3 Series since the launch of the sixth generation in 2012. The market leader in its segment, the BMW 5 Series had a healthy increase in sales of 3.2% and there were also strong gains in sales of the 6 Series.
The BMW Group reported that it had seen growth in sales in nearly all its markets in the first ten months of 2013, which should set it on track for a terrific sales year.