Electric car deal between BMW and Apple no closer
Rumours from the automotive industry recently pointed to the fact that Apple and BMW have been in talks about electric car development. It appeared that Apple wanted to base its electric vehicle on the BMW i3; however, the latest news suggests that although such a partnership was discussed, that is as far as it went.
A future collaboration may be on the cards, but we are not holding our breath.
The CEO of Apple, Tim Cook, apparently paid a visit to the German luxury car manufacturer's plant in Leipzig in 2014 to learn how BMW manufactures the i3. Apple has reportedly been asking all sorts of technical questions of the BMW board about its production methods, tooling, and even the licensing of parts.
A senior source at BMW said: "Apple executives were impressed with the fact that we abandoned traditional approaches to car making and started afresh. It chimed with the way they do things too." Talks apparently broke down between the two high-powered companies as it seems that Apple wants to develop an electric vehicle on its own.
BMW, which is the world's most successful premium car maker, will probably not be losing any sleep over this development, as it is cautious about sharing manufacturing know-how. At the end of the day, BMW was probably not comfortable with the possibility of ending up as just a supplier of parts to the software super-company.
BMW and Apple have already worked together on a project, with car owners already using the Apple Watch to unlock the i8 and i3.