BMW investing in US infrastructure
BMW has seen rising sales figures in the US and the German car manufacturer wants to make sure that this upsurge continues. It recently opened a centre for parts distribution in Redlands, California, with the promise of same-day delivery to dealers in not only this state but also Nevada, Hawaii and Arizona.
The company's penetration into the huge US market has been growing, says BMW's CEO for North America, Ludwig Willisch. A similar plant offering an identical same day promise was opened last year in Lancaster, near Dallas, serving dealerships in Louisiana, Arkansas, Oklahoma and Texas.
Confirming Mr Willisch's message - "We continue to grow and expand in the United States" - the statistics speak for themselves. The 339 US BMW dealerships last year sold over 600,000 new and used cars, with new sales figures alone increasing by 10% over the previous year. Mr Willisch told dealers in a recent meeting that his company is committed to giving them first-class support and that a new port processing plant will be opened this year. This facility will be in Galveston and will follow the port facility opened in September 2014 in Baltimore.
Port operations will mean that the company can customise vehicles before sending them out to showrooms around the US. The president of the BMW National Dealer Forum, Steve Late, voiced the optimism of American dealers. He said that the company's plans will improve overall customer service, allowing dealers to deliver cars and process orders for parts more efficiently.