BMW Gran Tourer aimed at the family market
BMW continues its expansion programme with the Swiss debut of the 2-Series Gran Tourer at next month's Geneva Motor Show. The 2-Series GT is aimed at the mid-market buyer, which puts it in competition with models such as the Ford Grand C-Max, and the Opel Zafira.
This is the second BMW model to be constructed on the UKL platform and to have front-wheel drive. The top-of-the-range model is the 220d xDrive Gran Tourer, which comes with all-wheel drive. This model will be in the MPV-C class as a result of its compact measurements; however, it offers all the legroom required to be a winner with families and luggage space of up to 805 litres, which increases to 1,905 litres when the back seats are folded down.
To further emphasise this car's family-friendly image, BMW has introduced some rather nice features. The myKIDIO app, which is only available in Germany to start with, provides entertainment for children in the form of audio books and films controlled by the iDrive Controller and Control Display.
The principle analyst at IHS Automotive, Tim Urquhart, said: "The Grand Tourer is aimed squarely at seven-seater MPVs, which are offered in the European market by traditional mid-market OEMs, such as the Opel Zafira Tourer, Ford Grand C-Max seven-seater and the Renault Grand Scenic. A lot will depend on the pricing proposition of the BMW in comparison to these mid-market models." UK prices start at £24,175 for the entry-level 218SE.