BMW forecasts future sales for the i3
BMW's i3 offers motorists a combination of owning one of the manufacturer's prestigious cars and the satisfaction of driving with zero emissions. The electric market (EV) is comparatively new and the i3 is now also available in a 'range extender' version to allay the fears of people who would not consider buying into this market because of concerns about the range of its vehicles.
A BMW spokesperson, talking about the recent interest and buzz surrounding the i3, said: "There have been around 15,000 expressions of interest in the new i3, with 660 people already placing an order to buy one. It has become so popular that we are now at the point where we cannot order any more units, as there is no more allocation for the UK at present."
Looking into the future, BMW said it would expect the i3 to sell about 2,000 units in 2014, with a 50/50 split between the range extender and the pure electric model.
The Nissan Leaf - a past winner of the World Car of the Year - is the quickest-selling electric car, with around 100,000 models sold worldwide. The EV market is growing; with orders for the new i3 already higher than expected, BMW is positioning itself to become the leader of the pack in 2014.