Audi Hungary produces new TT Roadster
The new-generation Audi TT Roadster is now driving off the assembly line at the Audi factory in Hungary. With a host of dignitaries at the launch, including Audi chairman Rupert Stadler and Hungarian prime minister Viktor Orbán, this is the fourth Audi model to go into production at the new plant; the previous models were the TT Coupe, the A3 Cabriolet and the A3 Sedan.
Talking about the event, Mr Stadler said: "The start of production of the new Audi TT Roadster underscores Audi Hungaria's position in our worldwide production network. The Győr site makes a significant contribution to our growth and strengthens our international competitiveness."
German company Audi started full production at the Hungarian factory in June last year and has since produced over 100,000 units. The company employs around 4,000 people at the plant, most of whom have worked for Audi since 2010.
There are obviously high hopes for the TT Roadster amongst Audi personnel, and the car will certainly set a very high standard for its competitors to follow in terms of suspension, powertrain and, of course, the eye-catching design.
One of the great features of this model is the virtual cockpit, which replaces the old analogue system with digitalised information and is at the driver's fingertips and within his or her natural field of vision.
The company's innovative operating, connectivity and display system has already won the prize for Interior Innovation of the Year at the Automotive Interiors Expo Awards.