Audi commences car production in Brazil
The continuing emergence of the Brazilian automotive market has convinced Audi to start producing its vehicles in Curitiba, which is in the Parana federal state. This is part of the company's global expansion plan. Brazil is seen as an important step in the right direction and links in with another factory in Mexico.
Audi board member Dr Bernd Martens said: "We see great potential in the Brazilian market. Our goal there is to maintain our leading position in the premium segment over the long term. On our global growth path, we will also utilise the potential of high added value in Brazil. So as well as the Audi A3 Sedan, we will soon also produce the Audi Q3 in Curitiba and will procure as many components as possible locally."
The A3 produced in Curitiba is the inaugural model featuring the revolutionary flex-fuel engine. The unique functionality of this engine has the ability to operate on petrol, ethanol or a combination of both at the same time. The biggest market for this type of engine is Brazil and the German luxury car maker will deliver the first of these cars towards the end of this year.
Audi leadership feels that the company will be in an ideal position to do well in Brazilian showrooms with the production of the A3 and later the Q3. Sales have already doubled since the launch of the A3, and Audi is the best-selling company in this sector.