Audi A1 offers premium motoring in a supermini
Today there is no need for a small car to be cheap. It can make as big a statement about its owner's lifestyle as any large luxury car out there; as a case in point, look at the Mini. Now German car maker Audi wants to grab its own slice of the upmarket supermini market segment with its new Audi A1.
If additional proof is required that car buyers are prepared to pay more for an upmarket small hatchback, take a look at how popular the A1 has been so far. It has been a huge hit among small car buyers and it is clear that individuals are also prepared to pay for the numerous optional extras that Audi regards as essential to the premium car experience.
To be a truly premium vehicle, though, the A1 has to do more than merely wear the price and look the part. It needs to feel like a premium car and - even more important - drive like a premium car. This is vital, given how closely the A1 is related to other products in the VW line-up.
Despite the premium tag attached to the Audi A1, the entry level 1.2 TFSI SE model is surprisingly affordable. It also comes with a surprisingly high level of equipment and a choice of four different engines: 2.0 TDI, 1.6 TDI, 1.4 TFSI and the previously-mentioned 1.2 TFSI SE. If you need more practicality, there is also the five-door Sportback for a premium of £500.