Halewood produces first Land Rover Sport
The first new Land Rover Discovery Sport to come off the production line at Halewood has been delivered to Stephen Attenborough, Virgin Galactic's commercial director. Virgin Galactic and Land Rover became partners earlier this year and the car will now be based at the headquarters of the company that is preparing for the launch of the first commercial space flight.
The new Land Rover SUV will be used by the space flight company, which was set up by Richard Branson, and will become an integral part of an ongoing international partnership between these two quality British brands.
The first Sport rolled off the production line in a party atmosphere. Murray Dietsch, director of Land Rover programmes, said: "It fills me with pride to have seen the first new Discovery Sport coming off the line here at our world-class Halewood production facility. We are now even more excited to hand the keys over to the crew at Virgin Galactic. The new car embodies Land Rover's spirit of Above and Beyond, so it's fitting that it will be used by a similarly pioneering company in Virgin Galactic."
There are big plans for the Discovery Sport, which is going to be rolled out to 170 markets in 2015 to compete against other established SUV brands for a share in this lucrative sector. This new car is the first member of a family featuring the 5+2 seating arrangement and has a footprint no bigger than current five-seat premium SUVs.