AMT Group launches new website to further drive online traffic
We have launched an innovative new website showcasing all of our vehicle divisions to make it easier for customers to find the service they need.
Bringing together our vehicle rental, short term leasing, contract hire and leasing and specialist cars divisions, the website enables customers to quickly browse all makes and models available, whether for business or personal use.
Designed by our Leeds-based in-house creative designer and built by our own IT team, the website has been developed to be informative and interactive as well as featuring the group's latest branding. It includes a number of additional features such as an enhanced news page and specific recruitment opportunities, and also enables customers to sign up for the latest offers and to more easily connect with us via our social media platforms.
"Whether buying, renting or leasing a car, online search has become hugely important to our customers and is continuing to grow," explains Neil McGawley, managing director of AMT Group. "Over the last year, we've focussed on building awareness of the AMT brand and we're now seeing an uplift in web traffic as a result. In our rental division, bookings requests in March were the same level as those in our peak summer months and in the first quarter of 2016 we've seen year on year growth of over 100% in direct traffic from customers specifically searching for AMT.
"Over the last 20 years, we've become a leading player in the provision of prestige and specialist vehicles and our success is based on the high levels of customer service we consistently deliver. This latest investment in improving our online presence is simply an extension of this, helping us to better engage with customers and making it easier for them to quickly find the vehicle solution they're looking for."